Back to Case Studies

HVAC Company

Pacific Northwest

Home Services21 Days

47 Qualified Leads in 21 Days

How we built a lead generation system for an HVAC company that generated 18 new customers from $2,100 in ad spend.

$2,100
Ad Spend
47
Leads Generated
31
Booked Calls
18
New Customers

The Problem

  • ✕
    No dedicated landing page — traffic went to a generic homepage with no clear CTA
  • ✕
    Previous agency ran ads but couldn't track which leads came from where
  • ✕
    Leads were coming in but not being followed up within 5 minutes
  • ✕
    Website loaded in 6+ seconds on mobile, causing 60%+ bounce rate
  • ✕
    No system to qualify leads before they hit the calendar

The System We Built

Landing Page

  • Built high-converting landing page with single CTA: "Get a Free Quote"
  • Added trust signals: license numbers, 5-star reviews, service area map
  • Optimized for mobile-first — page loads in under 2 seconds
  • Created urgency with "Same-Day Service Available" messaging

Ad Strategy

  • Meta Ads targeting homeowners 35-65 within 25-mile radius
  • Lead form ads with pre-qualifying questions (home age, AC type, urgency)
  • Retargeting for website visitors who didn't convert
  • A/B tested 4 creative angles — "emergency repair" won by 3x

Automation

  • Instant SMS + email sent within 30 seconds of form submission
  • CRM automatically routes leads to available technician
  • Missed call text-back system with booking link
  • Weekly performance reports sent every Monday

The Results

$18
Cost Per Lead
47
Total Leads
31
Booked Calls
18
Paying Customers

Revenue Breakdown

Avg. Job Value
$3,000
Close Rate
58%
Total Revenue
$54,000
ROI
25.7x

25.7x return on $2,100 ad spend

Want This Installed for Your Business?

Get a free audit of your current marketing. We'll show you exactly where you're leaking leads and how to fix it.