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Plumbing Company

Pacific Northwest

Home Services28 Days

38 Leads and $31K in Revenue

How we built a Google Ads campaign for a plumbing company that generated 15 jobs at 4.8x ROAS in under a month.

$1,650
Ad Spend
38
Leads Generated
26
Booked Calls
15
New Customers

The Problem

  • ✕
    Relying entirely on word-of-mouth and HomeAdvisor (expensive leads)
  • ✕
    No landing page — Google Ads traffic went to homepage
  • ✕
    Competitor was dominating local search with aggressive bidding
  • ✕
    No way to track which keywords were generating actual jobs
  • ✕
    Slow response time — leads waited 2+ hours for callback

The System We Built

Landing Page

  • Built emergency-focused landing page: "24/7 Emergency Plumbing"
  • Click-to-call button prominent on mobile
  • Service area map + response time guarantee
  • Trust signals: licensed, bonded, insured badges + reviews

Ad Strategy

  • Google Ads targeting high-intent keywords: "emergency plumber near me"
  • Location targeting within 15-mile service radius
  • Ad scheduling during peak hours (6am-10pm)
  • Competitor conquest campaigns on competitor brand names

Automation

  • Instant callback system — lead gets call within 60 seconds
  • SMS confirmation with technician name and ETA
  • Post-job review request with direct Google link
  • Follow-up email with maintenance tips + referral offer

The Results

$43
Cost Per Lead
38
Total Leads
26
Booked Calls
15
Completed Jobs

Revenue Breakdown

Avg. Job Value
$2,080
Close Rate
58%
Total Revenue
$31,200
ROI
18.9x

18.9x return on $1,650 ad spend

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